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Assignment Instructions
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Last week you submitted an outline outlining use of rhetorical appeals in advertising. This week you expand the outline into a full essay, with a critical analysis of the advertisement included. You will need to support each of your main points about ethos, pathos, and logos in the advertisement. You will also need to expand to include your personal analysis in an additional body paragraph: is the advertisement effective? Why or why not? Are the rhetorical appeals used effectively? If not, how could the advertisement have been changed to appeal to a wider audience?
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This submission has the following requirements.
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Cover page, in APA style
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References page, in APA style
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Introductory and conclusion paragraphs with all required elements, including a clear, well-defined, thesis statement.
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4 main content areas (ethos, pathos, logos, your analysis)
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Double spaced, Times New Roman, 12pt font, 1-inch margins
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4-5 pages in length (including cover page and references page)
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Minimum of 2 references (one for your advertisement and at least one for your content areas)

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