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Choose from one of the following companies and assess their quality Bombardier,
Canadian Tire, Lululemon, Shoppers Drug Mart, Hudson Bay Company, Federal
Express, Coca Cola, or 3M.
Be sure to address their approach to total quality management as well as their
perceived quality in answering the following:
1) How does the general public view the quality of the company? Based on what?
2) What does the company do to involve the customer?
3) A true quality company is always continuously improving. Give at least one
example of how this company is doing this.
4) How can quality be measured / assessed in this company?
5) Give at least 2 examples of how this company demonstrates they care
about their customers.

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