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Part 2 (Management)
· Industry History 
o Market and Industry Definition 
o Major Competitors and Descriptions 
§ Who are the top 3 competitors? 
§ Strengths and weaknesses of each
§ Competitor Strategies and niche
· Product History
o Product features
o What problem does product solve
o Product Category Sales 
o Previous Performance Versus Competition History 
o Estimated Market Shares 
· Company History
o Start
o Size
o Major changes
o Mission & Vision statement
· Organization Plan
o Who is in charge?
o Departments/division leaders
o Org Chart
· Leadership style
· Hiring Practices

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