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Part 4 of the Final Project
Do not repeat Parts 1, 2, and 3 here. “Evaluating the Program” – measurement – is the critical Step 4 in the Four-Step Public Relations Process. In this part of the project, describe how the organization measured its program effectiveness or how it might have measured it. At the very end, write a short conclusion to the paper summing up your key points of all steps without rehashing the details of your four-step analysis. Expect this part of the assignment to be at least two pages. Part 4 is worth 10 points toward your final grade.
Deadline: Submit your assignment in your Research Paper #2, Part 4 assignment folder under Assignments by 11:59 p.m. ET Tuesday, Week 6, Nov. 29.
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