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MRKT200 Group Project
Due: Tuesday March 8th 2022
25% of your grade
Groups of 3
You are a Digital Marketing professional, the company you work for is
working with an author of a book who wants you and your team to lead the
launch of his new book titled, “Leadership for First-Time Managers.”
The author’s main objective is to sell his books to as many customers as
The author has a website, and is open to using other digital media
With your team, create a digital marketing plan that specifies how you’ll
reach the book’s target market, identifies which digital media channels and
platforms you’ll use and explains the strategies you’ll be implementing to
successfully reach the market and convert them into customers.
The author also wants you to include a plan on how to continue engaging
his customers in case he wants to launch another book in the future.
In your plan, ensure to include the KPIs (metrics) that you’ll be using to
measure the success of your digital marketing efforts.
When you do your presentation, pretend that you are presenting to the
WHAT TO INCLUDE IN YOUR DIGITAL MARKETING PLAN: ● Identification of KPIs
Bonus Mark: If you create a sample content that showcases what you can
do for the marketing of the book on digital platform.
MAKE GOOD USE OF THE CLASS TIMES PROVIDED TO YOU & YOUR
● Create a plan on how you’ll complete this assignment
● Be clear on who is responsible for what
● Specify dates on when you’ll need specific sections completed &
● Discuss who will be the one collecting all sections and putting it into a
PowerPoint presentation (or you can share a google slides to work all
● Discuss when you’ll review it as a group
The digital marketing plan will need to be submitted (as a group) in one
Each group member will need to submit the same PowerPoint presentation
on Canvas on Tuesday March 8th 2022
As a group, you also need to do a Max 7min video presentation
(recorded) you can use zoom to record your presentation with your
group members, you can share a screen to show your PPT.
PPT ONLY, NO ESSAY!!!!!!
Presentation by each group on Tuesday & Wednesday @11:30am.
One group member will share a screen to show the group’s video to the