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You are the marketing consultant working for “LULU LEMON” sporting apparel company. This industry produces clothing and footwear to be worn for sport or physical exercise and these products are designed to provide comfort and agility while engaging in physical activity, yet are often worn as casual fashion.

Please note: for this assessment, you will conduct an industry analysis on the current ‘sportswear’ marketplace in Australia as you are looking to launch a brand extension via a new product worn for physical activity or even leisure in the near future into the Australian marketplace.

It is critical that you gain a solid understanding of the industry that your company currently operates in to ensure you present a well-informed business strategy for your new product launch.

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